Not All Conversions Are Real:
What Happens Before Attribution

You trust your dashboard. You trust your numbers. But Last Click Attribution doesn’t measure influence — it rewards whoever shows up last.

• Exposing hijacks, redirects, and script injections.
• The Outside-In forensic approach to the user journey.
• Real-world case study: Identifying journey interference.

Chaired By

Gaurav Sethi

Chief Executive Officer

John Toskey

President