Cookie Stuffing
Some affiliates design web pages or even banner ads to drop affiliate cookies when a user merely visits another web page. This violates the rules of affiliate marketing: Commission is only supposed to be paid if a user 1) sees an affiliate link, 2) clicks the link, and 3) makes a purchase. By skipping step 2, a cookie-stuffer can get paid vastly more – but sends the advertiser traffic that the advertiser would otherwise have gotten for free.
The worst cookie-stuffers use significant steps to cover their tracks. Some stuff cookies in invisible windows such as 1x1 pixel IFRAMEs. Others use convoluted JavaScript designed to trick analysts. The most brazen resort to popups or popunders. No matter the method, the fundamental impact is the same – asking advertisers to pay for traffic that breaks applicable rules.
We use custom automation to find cookie-stuffing at scale. With numerous simultaneous browsers on a range of devices and conditions, we detect all manner of attempts at cookie-stuffing.
Know How your Affiliates are promoting your Brand
with our customized affiliate fraud solutions
Who Can Benefit?
Advertisers
We help advertisers monitor the ways affiliates are promoting its brand to maintain compliance, prevent wasted spend, and protect brand reputations.
Affiliate Networks
We help affiliate networks keep their ecosystems clean. We find specific affiliates breaking network rules, so networks can protect all their advertisers from these problems. By excluding affiliates that use prohibited practices, a network can build its reputation for high-quality traffic.
Digital Media Agencies
We help digital agencies differentiate their offerings through additional oversight of affiliates – n turn, enhancing advertiser satisfaction.
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