Affiliate marketing stands as a beacon of opportunity in the digital landscape, offering businesses and individuals alike a chance to thrive through partnership and shared success. At its core, this marketing strategy fosters a symbiotic relationship where affiliates earn commissions by promoting a product or service, thereby driving sales or leads to the merchant.
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Pay-per-click advertising campaigns that use your own Brand Keywords can be an affordable way to generate sales and leads.
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Affiliate marketing has emerged as a powerful and cost-effective strategy for businesses to expand their reach and drive sales. It is a marketing way wherein a brand collaborates with third-party publishers, also known as affiliates, to promote its products or services.
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In the dynamic landscape of digital marketing, affiliate programs have emerged as a potent strategy for companies to expand their reach, drive sales, and increase revenue streams
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Affiliate Ad hijacking, also known as “URL hijacking”, involves malicious affiliates creating deceptive ads that closely resemble a brand’s official advertisements. The goal is to mislead online shoppers by directing their clicks to redirect them to the brand’s website through affiliation by using identical headlines, descriptions, and display URL. The process involves bypassing landing page controlled by the affiliate and going straight to the brand’s website.
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While a majority of your affiliates might be bringing in incremental revenue, there are some “threat actors” who can consume your marketing ROI, increase your CPCs, and disintegrate your brand reputation, all with the assistance of brand bidding.
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If you’re thinking of monitoring your paid advertising manually, then we must stop you right there. It is impossible to manually keep track of your branded keywords round-the-clock across servers of the entire globe. Now you may wonder, what’s the solution to this problem.
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Malvertising, also known as Malicious Advertising, refers to harmful advertisements found in programs connected to the internet. These malicious ads are taken over by cybercriminals and are designed to cause harm to individuals and businesses. They can spread malware, potentially unwanted programs (PUPs), and other affiliate scams.
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The sad truth about Cookies is that malicious affiliates can use them to their advantage and run your company’s advertising revenue dry. They do this by hijacking the user system by providing a fake link and waiting for the user to log in. Once in the user system, they can inject affiliate cookies into the user's session and steal commissions in the most illegitimate way possible.
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Most online businesses never realize that a significant number of their clients go through unnecessary distractions from unsolicited pop-ups and ads. Around 1,00,000 Chrome users reported that they face network errors, poor user experience, and other issues due to ad injections.
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Unfortunately, there are third-party cookies used by black hat affiliates to infiltrate the user’s browser or system without their consent to monetize any purchases taking place through that browser. And this is called cookie stuffing or cookie dropping. Cookie stuffing enables the nefarious affiliate to insinuate unwanted cookies or overwrite a preexisting legitimate cookie via digital tools.
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There are various types of affiliate fraud in different industries. These frauds are getting more common as they are hard to identify. It is crucial for companies and brands to monitor their affiliate channels as they are vulnerable to hackers and malicious affiliates attacking these channels.
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Are coupon extensions really that great? While they deliver massive benefits to the consumer, they can also be harmful to eCommerce merchants. Here we will share a few counter effects of coupon extensions on your online business. But first, let us understand what coupon extensions are.
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Do you know that your web extensions may be tracking your every move? Worse, they may even be injecting fraudulent cookies into your browser.
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Performance marketing fraud is defined as any malicious activity aimed at generating profits by harming other businesses. Here you can find a list of fraud techniques commonly used by malicious affiliates to disrupt your advertising campaigns and scam you into making fake sales.
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Affiliate marketers depend on third-party cookies to link customers or sales to a certain affiliate to pay the right affiliate partner for driving user traffic. Learn how to identify and monetize affiliate frauds and take action to safeguard your brand's reputation.
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Brand bidding, also known as trademark bidding, is an act of bidding on particular brand-related keywords for paid search on search engines. Popular brands bid on their keywords to ensure they appear on top of search result pages; this is a legitimate practice in digital marketing.
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Connect with the Virus Positive Technologies team of experts that help advertisers & retailers win back their marketing revenues lost to affiliate marketing frauds. Read the article to know how to stop affiliate traps and monitor brand reputation.
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Brand infringement cases threaten the brand's reputation, customer trust, and advertising ROI. And, brands are harder-pressed than ever to protect customers, maintain trust, and ensure their trademark and intellectual property safety.
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Clickjacking is a malicious affiliate trap and attacks rely on visual tricks to get website visitors to click on user interface elements. Know more about how a clickjacking attack works and how to prevent them through this article.
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Virus Positive Technologies ad fraud detection solutions can monitor, track, and analyze affiliates' activities in your network. We help brands recover 90% of their stolen revenue and keep their network safe.
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Brands have always been in a tug of war for attracting customers, both online and offline. The methods of marketing and promotions, of course, change depending upon the medium that brands adapt to attract customers
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Online Customer Buying Journey hijacking is a threat to the eCommerce industry. The online customer journey refers to the stages of a customer's experience with online brands.
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5 Most Prevalent Affiliate Frauds in the Ecommerce Industry
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Affiliate Marketing Tracking and monitoring Brand Compliance
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Know everything on Web Push Notification including how it works and impact. Check how to defend from malicious affiliates through Virus Positive Brand compliance monitoring tools & techniques.
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Information technology has taken over almost every aspect of our lives and will continue to grow its span with time. But like everything else, it has its pros and cons.
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Did you know, as per a recent study by Valassis, more than 90% of shoppers search for and use coupon codes while shopping online?
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Affiliate marketing has grown many folds in the past few decades. As per a recent study by Statista, affiliate..
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