Are coupon extensions really that great? While they deliver massive benefits to the consumer, they can also be harmful to eCommerce merchants. Here we will share a few counter effects of coupon extensions on your online business. But first, let us understand what coupon extensions are.
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Do you know that your web extensions may be tracking your every move? Worse, they may even be injecting fraudulent cookies into your browser.
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Performance marketing fraud is defined as any malicious activity aimed at generating profits by harming other businesses. Here you can find a list of fraud techniques commonly used by malicious affiliates to disrupt your advertising campaigns and scam you into making fake sales.
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Affiliate marketers depend on third-party cookies to link customers or sales to a certain affiliate to pay the right affiliate partner for driving user traffic. Learn how to identify and monetize affiliate frauds and take action to safeguard your brand's reputation.
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Brand bidding, also known as trademark bidding, is an act of bidding on particular brand-related keywords for paid search on search engines. Popular brands bid on their keywords to ensure they appear on top of search result pages; this is a legitimate practice in digital marketing.
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Connect with the Virus Positive Technologies team of experts that help advertisers & retailers win back their marketing revenues lost to affiliate marketing frauds. Read the article to know how to stop affiliate traps and monitor brand reputation.
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Brand infringement cases threaten the brand's reputation, customer trust, and advertising ROI. And, brands are harder-pressed than ever to protect customers, maintain trust, and ensure their trademark and intellectual property safety.
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Clickjacking is a malicious affiliate trap and attacks rely on visual tricks to get website visitors to click on user interface elements. Know more about how a clickjacking attack works and how to prevent them through this article.
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Virus Positive Technologies ad fraud detection solutions can monitor, track, and analyze affiliates' activities in your network. We help brands recover 90% of their stolen revenue and keep their network safe.
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Brands have always been in a tug of war for attracting customers, both online and offline. The methods of marketing and promotions, of course, change depending upon the medium that brands adapt to attract customers
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Online Customer Buying Journey hijacking is a threat to the eCommerce industry. The online customer journey refers to the stages of a customer's experience with online brands.
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5 Most Prevalent Affiliate Frauds in the Ecommerce Industry
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Affiliate Marketing Tracking and monitoring Brand Compliance
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Know everything on Web Push Notification including how it works and impact. Check how to defend from malicious affiliates through Virus Positive Brand compliance monitoring tools & techniques.
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Information technology has taken over almost every aspect of our lives and will continue to grow its span with time. But like everything else, it has its pros and cons.
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Did you know, as per a recent study by Valassis, more than 90% of shoppers search for and use coupon codes while shopping online?
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Affiliate marketing has grown many folds in the past few decades. As per a recent study by Statista, affiliate..
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Affiliate marketing has grown many folds in the past few decades. As per a recent study by Statista, affiliate..
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Misspelled domain names and typing errors are causing advertisers to lose millions every year.
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As per a recent survey by Deloitte, the global market for custom application development services will..
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Bots or internet robots are computer programs one typically interacts with and are meant to make life..
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In the post-COVID world, the rise of online businesses will be higher than ever. As a result, online networks will..
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Digital transformation, adopting Agile Methodologies of development and DevOps models have transformed..
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In 2018, the global IT outsourcing market earned $85.6 billion and is poised to grow by USD 79.55 billion..
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In the digital era, e-commerce has emerged as the key market player. With more and more companies..
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With the transformation of the executive roles over the last decade, CIO’s mandate has shifted from a..
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In today’s era where technology changes every other day and consumer expectations are higher, there..
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In today’s multi-channel era, however, organizations have taken a leap by delivering support over..
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Annual appraisals and appreciations are the essential part of a company culture. The appraisal month is..
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Availability of live chat support on any business’s site seems to be a mandate in this digital age of cut-..
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