Blog - Get Updates on Affiliate Frauds at Virus Positive Technologies

Aug 21, 2023
Gaurav Sethi

What Is Affiliate Ad Hijacking And How To Combat It?

Affiliate Ad hijacking, also known as “URL hijacking”, involves malicious affiliates creating deceptive ads that closely resemble a brand’s official advertisements. The goal is to mislead online shoppers by directing their clicks to redirect them to the brand’s website through affiliation by using identical headlines, descriptions, and display URL. The process involves bypassing landing page controlled by the affiliate and going straight to the brand’s website.

Jul 20, 2023
Gaurav Sethi

How To Identify And Eliminate Brand Bidding From Your Affiliate Channel?

While a majority of your affiliates might be bringing in incremental revenue, there are some “threat actors” who can consume your marketing ROI, increase your CPCs, and disintegrate your brand reputation, all with the assistance of brand bidding.

Jul 11, 2023
Gaurav Sethi

Why Brand Protection Should Be In Your Paid Search Campaigns?

If you’re thinking of monitoring your paid advertising manually, then we must stop you right there. It is impossible to manually keep track of your branded keywords round-the-clock across servers of the entire globe. Now you may wonder, what’s the solution to this problem.

Jul 07, 2023
Gaurav Sethi

What Is Malvertising? How Does It Work?

Malvertising, also known as Malicious Advertising, refers to harmful advertisements found in programs connected to the internet. These malicious ads are taken over by cybercriminals and are designed to cause harm to individuals and businesses. They can spread malware, potentially unwanted programs (PUPs), and other affiliate scams.

Jul 04, 2023
Gaurav Sethi

Cookie Hijacking: How Attackers Steal Your Advertising Revenue?

The sad truth about Cookies is that malicious affiliates can use them to their advantage and run your company’s advertising revenue dry. They do this by hijacking the user system by providing a fake link and waiting for the user to log in. Once in the user system, they can inject affiliate cookies into the user's session and steal commissions in the most illegitimate way possible.

Jun 30, 2023
Gaurav Sethi

Combatting Ad Injections: A Guide for eCommerce Merchants

Most online businesses never realize that a significant number of their clients go through unnecessary distractions from unsolicited pop-ups and ads. Around 1,00,000 Chrome users reported that they face network errors, poor user experience, and other issues due to ad injections.

Jun 26, 2023
Gaurav Sethi

How Cookie Stuffing Steals The Marketing ROI?

Unfortunately, there are third-party cookies used by black hat affiliates to infiltrate the user’s browser or system without their consent to monetize any purchases taking place through that browser. And this is called cookie stuffing or cookie dropping. Cookie stuffing enables the nefarious affiliate to insinuate unwanted cookies or overwrite a preexisting legitimate cookie via digital tools.

Jun 07, 2023
Gaurav Sethi

Types Of Affiliate Traps That Can Destroy Brand Reputation: How To Avoid Them?

There are various types of affiliate fraud in different industries. These frauds are getting more common as they are hard to identify. It is crucial for companies and brands to monitor their affiliate channels as they are vulnerable to hackers and malicious affiliates attacking these channels.

May 29, 2023
Gaurav Sethi

Reality Of Coupon Extensions: The Harsh Truth

Are coupon extensions really that great? While they deliver massive benefits to the consumer, they can also be harmful to eCommerce merchants. Here we will share a few counter effects of coupon extensions on your online business. But first, let us understand what coupon extensions are.

May 12, 2023
Gaurav Sethi

Web Browser Extensions: Are They Safe Or Malicious?

Do you know that your web extensions may be tracking your every move? Worse, they may even be injecting fraudulent cookies into your browser.

Dec 20, 2022
Gaurav Sethi

Is your affiliate network protected from Performance Marketing Fraud?

Performance marketing fraud is defined as any malicious activity aimed at generating profits by harming other businesses. Here you can find a list of fraud techniques commonly used by malicious affiliates to disrupt your advertising campaigns and scam you into making fake sales.

Dec 07, 2022
Gaurav Sethi

How to identify Cookie Stuffing in Performance Marketing?

Affiliate marketers depend on third-party cookies to link customers or sales to a certain affiliate to pay the right affiliate partner for driving user traffic. Learn how to identify and monetize affiliate frauds and take action to safeguard your brand's reputation.

Oct 31, 2022
Gaurav Sethi

Brand Bidding - Is your paid search protected from fraud?

Brand bidding, also known as trademark bidding, is an act of bidding on particular brand-related keywords for paid search on search engines. Popular brands bid on their keywords to ensure they appear on top of search result pages; this is a legitimate practice in digital marketing.

Jul 21, 2022
Gaurav Sethi

Stop Affiliate Traps with VPT’s Brand Compliance Monitoring Solutions

Connect with the Virus Positive Technologies team of experts that help advertisers & retailers win back their marketing revenues lost to affiliate marketing frauds. Read the article to know how to stop affiliate traps and monitor brand reputation.

Jun 15, 2022
Gaurav Sethi

Brand Infringement Affiliate Fraud – A Direct Impact on your Brand Reputation

Brand infringement cases threaten the brand's reputation, customer trust, and advertising ROI. And, brands are harder-pressed than ever to protect customers, maintain trust, and ensure their trademark and intellectual property safety.

May 26, 2022
Gaurav Sethi

Clickjacking Affiliate Trap – Think before you Click

Clickjacking is a malicious affiliate trap and attacks rely on visual tricks to get website visitors to click on user interface elements. Know more about how a clickjacking attack works and how to prevent them through this article.

Apr 27, 2022
Gaurav Sethi

Are Competitor Ads swindling your marketing budgets?

Virus Positive Technologies ad fraud detection solutions can monitor, track, and analyze affiliates' activities in your network. We help brands recover 90% of their stolen revenue and keep their network safe.

Apr 12, 2022
Gaurav Sethi

Paid Ad Frauds - Detection & Prevention

Brands have always been in a tug of war for attracting customers, both online and offline. The methods of marketing and promotions, of course, change depending upon the medium that brands adapt to attract customers

Mar 07, 2022
Gaurav Sethi

Customer Journey Hijacking – A Threat to The E-Commerce Industry

Online Customer Buying Journey hijacking is a threat to the eCommerce industry. The online customer journey refers to the stages of a customer's experience with online brands.

Feb 28, 2022
Gaurav Sethi

Ecommerce Fraud Prevention – 5 Most Prevalent Affiliate Frauds in the Ecommerce Industry

5 Most Prevalent Affiliate Frauds in the Ecommerce Industry

Feb 09, 2022
Gaurav Sethi

Affiliate Network Monitoring - 5 Reasons Why Brands Need to Ensure Compliance

Affiliate Marketing Tracking and monitoring Brand Compliance

Dec 14, 2021
Gaurav Sethi

The Dark Side of Web Push Notifications

Know everything on Web Push Notification including how it works and impact. Check how to defend from malicious affiliates through Virus Positive Brand compliance monitoring tools & techniques.

Nov 24, 2021
Gaurav Sethi

What Is Adware Round Tripping ?

Information technology has taken over almost every aspect of our lives and will continue to grow its span with time. But like everything else, it has its pros and cons.

Sep 29, 2021
Gaurav Sethi

What are Misleading Deals ?

Did you know, as per a recent study by Valassis, more than 90% of shoppers search for and use coupon codes while shopping online?

Sep 23, 2021
Gaurav Sethi

Know All About Cookie Hijacking and its impact on your brand.

Affiliate marketing has grown many folds in the past few decades. As per a recent study by Statista, affiliate..

Sep 02, 2021
Gaurav Sethi

Cookie Stuffing:The Blackhat Online Marketing Technique

Affiliate marketing has grown many folds in the past few decades. As per a recent study by Statista, affiliate..

Aug 25, 2021
Gaurav Sethi

What do you need to know about Typosquatting?

Misspelled domain names and typing errors are causing advertisers to lose millions every year.

Aug 10, 2021
Gaurav Sethi

How Artificial Intelligence Is Enabling Software Development?

As per a recent survey by Deloitte, the global market for custom application development services will..

Jul 26, 2021
Gaurav Sethi

Malicious Bots - All You Need To Know

Bots or internet robots are computer programs one typically interacts with and are meant to make life..

Jul 11, 2021
Gaurav Sethi

Malvertising: The Darker Side

In the post-COVID world, the rise of online businesses will be higher than ever. As a result, online networks will..

Jun 26, 2021
Gaurav Sethi

5 Key Aspects To Consider Before Outsourcing Software Testing Services

Digital transformation, adopting Agile Methodologies of development and DevOps models have transformed..

Jun 11, 2021
Gaurav Sethi

Outsourcing Tech - 3 Reasons Why You Shouls Outsource Software Development Services?

In 2018, the global IT outsourcing market earned $85.6 billion and is poised to grow by USD 79.55 billion..

May 27, 2021
Gaurav Sethi

What is Affiliate Fraud?

In the digital era, e-commerce has emerged as the key market player. With more and more companies..

May 12, 2021
Gaurav Sethi

5 Key Practices For A CIO To Lead Digital Transformation

With the transformation of the executive roles over the last decade, CIO’s mandate has shifted from a..

Apr 27, 2021
Gaurav Sethi

5 Things To Consider For Choosing The Right Technology Partner

In today’s era where technology changes every other day and consumer expectations are higher, there..

Apr 12, 2021
Gaurav Sethi

Email Support - A Convenient Way For Customers To Connect With Business

In today’s multi-channel era, however, organizations have taken a leap by delivering support over..

Mar 28, 2021
Gaurav Sethi

Annual Appraisals For Employees Marked Another Growth Story Of VPT

Annual appraisals and appreciations are the essential part of a company culture. The appraisal month is..

Mar 13, 2021
Gaurav Sethi

5 Reasons Live Chat Support Is Critical For Any Business On The Web

Availability of live chat support on any business’s site seems to be a mandate in this digital age of cut-..