Typosquatting
Some affiliates register domains that are confusingly similar to advertiser domains. When a user misspells an advertiser’s domain, the user arrives at the affiliate’s site – typically, only to be redirected to the advertiser. The user might never notice. But the advertiser ends up paying a fee – often, an affiliate commission.
Typosquatting is unlawful. In the United States, the Anticybersquatting Consumer Protection Act disallows domain registrations that are identical to, or confusingly similar to, others’ trademarks. Globally, ICANN established the Uniform Domain-Name Dispute Resolution Policy, which has a similar prohibition. So perpetrators must not register these domains, nor use them to send traffic to merchants.
We can identify affiliates using these tactics, then help advertisers take action both to stop the payments and to get the domains transferred to an advertiser’s own ownership.
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Who Can Benefit?
Advertisers
We help advertisers monitor the ways affiliates are promoting its brand to maintain compliance, prevent wasted spend, and protect brand reputations.
Affiliate Networks
We help affiliate networks keep their ecosystems clean. We find specific affiliates breaking network rules, so networks can protect all their advertisers from these problems. By excluding affiliates that use prohibited practices, a network can build its reputation for high-quality traffic.
Digital Media Agencies
We help digital agencies differentiate their offerings through additional oversight of affiliates – n turn, enhancing advertiser satisfaction.
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