Stand-Down for Browser Plugins
Affiliate marketing rules widely require a plug-in or browser extension to “stand down” when another affiliate sends traffic to a given advertiser. For example, suppose a user is reading a New York Times Wirecutter review of a product, and clicks the link to a seller’s web site. If Wirecutter monetizes that link with an affiliate link, any other software on a user’s computer – such as a “loyalty” or cashback browser plug-in – is prohibited by network rules from jumping into redirect the traffic or even to present its offer. That gives Wirecutter a fair chance to get paid for its work originating the lead.
Stand-down is notoriously difficult for networks and advertisers to test. Testing requires obtaining and installing hundreds of browser plug-ins. Plug-in practices change over time. Plug-ins have periodic changes which claim commission contrary to applicable rules – and we’ve seen that these “malfunctions” (if their developers are to be believed) often occur during peak shopping season.
VPT charts a course through this complexity. We test all the plug-ins you know, and hundreds you don’t. Our automated reports show practices in extreme clarity, including screen-capture video. We tabulate observations in an easy-to-use online grid.
For those that need information about historic violations – potentially, up to several years ago – we have that available on a by-request basis from our archives.
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Advertisers
We use machine learning and reverse engineering approaches to monitoring the ways your affiliates are promoting your brand. We help advertisers to maintain compliances, recover the advertising budgets and protect their brand reputation. Manage your affiliate networks with real-time monitoring to drive revenue and preserve the customer experience.
Affiliate Networks
Our data driven publisher profiling and fraud detection solutions help affiliate networks track and analyze each activity of their affiliates. Track and monitor the affiliates to give the best ROI to the advertisers relying upon your network. Enhance your reputation for high-quality traffic by evaluating targeted publisher content.
Digital Media Agencies
We help digital agencies to differentiate their offering and provide high-quality traffic by evaluating the affiliate content that uses their client's tracking links. Our technology-enabled customized solutions help digital agencies automate frequent checks for affiliate fraud. In turn, enhancing their customer satisfaction and maintaining global marketing compliances.
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