Some affiliates present offers and deals with improper descriptions such as improper labeling or outdated terms. Many regulators say advertisers are responsible for their affiliates' misstatements, so advertisers have a strong incentive to supervise what affiliates do. Outdated terms also confuse customers and lose sales – if a user is promised one offer, but instead gets something different, that disconnect may cause the user to abandon the purchase.
We use automation to examine affiliates’ sites and compare their statements with advertiser requirements. For example, if an advertiser newly requires a certain sentence to be included in an affiliate’s disclosure, we can make sure that that sentence is indeed present. If an advertiser prohibits certain tactics, we can check for words and ideas that indicate a violation.
We also cross-check affiliate links (and their destinations and associated offers) with offer descriptions, to make sure every link does what it says.
We help advertisers monitor the ways affiliates are promoting its brand to maintain compliance, prevent wasted spend, and protect brand reputations.
We help affiliate networks keep their ecosystems clean. We find specific affiliates breaking network rules, so networks can protect all their advertisers from these problems. By excluding affiliates that use prohibited practices, a network can build its reputation for high-quality traffic.
We help digital agencies differentiate their offerings through additional oversight of affiliates – n turn, enhancing advertiser satisfaction.